I’ve heard there are a lot of benefits to search engine optimization, but it wasn’t until I was assigned the job of optimizing a company website that I understood the complex nature of it. I remember there was a time when the main thing you would focus on was keywords and stuffing them in every article you could put out there. Boy, have the times changed! Now there is a SEO expert on every corner because it is so lucrative.

Now, a website must provide quality and purpose. You can’t just throw anything on the screen and expect people to be thrilled with the results. They want more because so many other companies have not only optimized their websites, but they have done so in a way that offers a quality experience. Once I realized that I was doing everything in a dated manner, I had to do some research and change the way I looked at managing and optimizing a website.

I started looking at all of the information available. I found that I was using some black hat tactics, and didn’t even know it. The more knowledge and experience I gained about SEO and the best practices to implementing the strategies behind it, the better the company website become. It was easier for customers to find.

In fact, it wasn’t long before my boss told me that the return on investment was well worth it. The funny thing is, I had learned so much for my company, but I still had my old obligations to take care. I found that learning about SEO in my spare time and then implementing the optimization strategies at work, may have a been a great return for my company, but my own ROI was not that promising.

What happened next shocked me. I found an SEO company that was looking to hire someone and willing to pay for any additional education that was required. Well, I knew that I had done a great job at my current workplace, so I took the leap. The SEO company hired me and to my surprise, my boss was happy for me when I turned in my notice. When I asked what they were going to do about the website, my former boss told me that I could take their business with me.

Not only did I get hired to work for an SEO business, I got to bring a client with me! I still keep in touch with everyone that I used to work with, but I get paid much more. And I have learned how to keep up with the trends. I optimize websites for mobile devices and understand what makes a website responsive. It’s an exciting time for me in my career and I’m finally doing what I love.

There is an overwhelming amount of information out there when it comes to search engine optimization. If you don’t understand it completely, it can get really tricky and you don’t want to get stuck in a situation where you have done something incorrectly because that can cause some major issues in the future. Hire the right company, or be like me and work for them!